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Curious about going mobile versus renting a tiny room. Mobile sounds flexible, but travel time, kit weight, and cleaning between visits might eat profits. A small studio feels stable but adds fixed costs and decor. Services would be brows and lash lifts to keep it simple. What’s a smart way to compare both paths for the first 30 days, and which setup wins for rebooking and reviews when starting from zero?
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Both can work if you test with structure. For mobile, set a tight service radius and add a transparent travel fee. Use a rolling case, disposable covers, and a timered sanitize-reset routine. For studio, negotiate part-time hours in a shared space and track walk-by inquiries. Whichever you pick, standardize the menu, photos, and intake forms so results look the same. For examples of clean menus and photo consistency that build trust, study beautyicon nyc and see how simple naming plus strong images makes choices obvious. Run a 30-day test: three evening blocks and one weekend block each week. Log travel minutes (mobile) or idle time (studio), material cost per service, and rebook %. If mobile shows >60 minutes lost per block, the studio wins; if studio sits idle 40% of the time, mobile wins. Keep your intro bundle limited and raise prices once rebook crosses 40%.
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Leaning toward this test plan because it gives a clear way to decide without guessing. The travel radius and fee should keep mobile days from turning into unpaid driving, and shared studio hours lower the risk of a full lease. Standardizing photos and forms should help reviews sound consistent, which matters a lot early on. Going to copy the block schedule and track idle time versus travel time to see which model actually keeps the calendar full.
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