This is topic Hands off my 80's, is the revivalism tribute or exploitation? in forum « 80s Culture at iRewind Talk.


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Posted by Riptide (Member # 457) on :
 
Ok, it seems everyone and their dog isn into 80's right now. From seeing car adds with the intro to Der Komissar and Devo songs selling Swifter products, to emo bands sporting A Flock of Seagulls haircuts, do you you get personal with this sort of thing, or do you think it goes out of it's way to celebrate more of the cheesy aspects of 80's culture? Is it simple flaterry to you? Or does it wreak of explotation to seel more stuff you don't need? Don't get me wrong, I know what you are thinking, the 80's were the glitzy, glossy, high octane, greedy to the max era of the me generation, what is he going on about? But what i want to know if you take it personal when they concentrate too mcuh of the bad aspects of the big bad 80's?
 
Posted by ISIS (Member # 1780) on :
 
I take it totally personal, and think why the heck did you ruin "my" song on that stupid Burger King commercial.
 
Posted by MotleyRulz (Member # 3598) on :
 
Since I didn't write nor own any of the rights to the songs they are using I don't really take it personally. It's just business...
 
Posted by rocksteadyflamethrower (Member # 1065) on :
 
I actually have some thoughts on this, but I can't compose them all at once. Let me get back to you on this one.

Sincerely,

John Kilduff
 
Posted by Here today, NOMS tomorrow... (Member # 2688) on :
 
Its a fact of life that trends come and go and that things that were perceived to belong to one era will be recycled as cool for another.

Why take it personally? Its like taking the need to breathe oxygen personally, there's nothing you can do about it except accept it as a fact of life...


Noms [Cool]
 
Posted by AnGeL EyeZ (Member # 4595) on :
 
i actually loved walkin into hot topics and seeing my fave movie all over every-thing (TBC) [Smile]
i ended up buying a hardcover Breakfast Club notebook, all my memo's are in TBC style;)~
 
Posted by Riptide (Member # 457) on :
 
What I take personal is when I see these desinated 80's classics all over everywhere, stuff like Toni Basil's Mickey, M's pop Muzik, Devo's Whip it, I mean sure they are classics, but it's just such a small percentage of what 80's music was about. You know they are rehashing rehash that was rehashed!
 
Posted by Valley (Member # 1322) on :
 
Riptide, I haven't been back to Burger King since "Melt With You" was played for a double Whopper. So Sad!

Does anyone know the fat content of a double Whopper? [Razz]
 
Posted by MotleyRulz (Member # 3598) on :
 
The band would be just as bad as say Burger King for selling their music. You can't label one a sellout and the other as being innocent if your going that route...
 
Posted by ISIS (Member # 1780) on :
 
Motley- you have a stick up your butt the size of a telephone pole..
 
Posted by Here today, NOMS tomorrow... (Member # 2688) on :
 
You have such a way with words Isis, you know that.... [Roll Eyes]

Why is it that when people don't agree with your point of view you resort to insults..?

Noms [Cool]
 
Posted by Stitch (Member # 2895) on :
 
I hate to get involved in a disagreement, but I'm sick to fricking death of this between Isis and Motley!! Get over it, the both of you, for God's sake.

Motz - you pick up on anything Isis says and use it to bait her into an argument.

Isis - you need to realise that not everyone thinks life in the 00's stinks, that we know how you feel, and that we don't need to be bombarded with it in almost every damn thread.

Noms - I know you're enjoying the Isis/Motz battle but I've had it up to here! (I'm gesturing very high)

Now, for the sake of peace, I want you do pay attention, and do as I say -

Isis, look at me. Motz, look at me. Now Isis, look at Motz, Motz look at Isis. Noms, look at Isis, then look at Motz. Now all of you, look at me. I've got one word to say to you all -

"Let's all get some burgers and a litre of Coke!"
 
Posted by MotleyRulz (Member # 3598) on :
 
Isis said: "Motley- you have a stick up your butt the size of a telephone pole.."


I'm really hurt by that Isis. [Roll Eyes] You really thought long and hard for that one didn't you? Don't be mad at me because alot of your fave 80's bands have sold out and resorted to selling their songs in a greedy attempt to make money.

And Stitch I never bait anyone for an argument. Since I seldom agree with Isis' opinion on things, I tell her that and it makes her mad when someone disagrees with her. So in effect, she baits herself....
 
Posted by My other car's a Paul-sche..... (Member # 1022) on :
 
[Frown]
 
Posted by Nick (Member # 404) on :
 
Actually, I hate to get involved, but Motley:

Bands themselves almost never sell anything to anyone --except the original signing over of their songs past & future (as well as their souls) to the record lablel/publisher.

Any burger joint could buy the rights to use just about any track without the band even being consulted. They just ask the publisher/record label "how much"...

So, it's the publishers & labels we should blame. Not the artists. I'm sure they are just as depressed about it as we are.. [Frown]

Isis, I can see your point. We all hate it when our formative years are represented in such a crass, commercial and disrespectful way, but we also have to be diplomatic to our fellow human beings and rewinders when they don't get that or, more importantly, don't care. Many of the people I grew up with in the 80s say they are glad to see the back of it. I don't get that attitude for one second, but hey, it's their life...

Anyways, all that aside, I believe the time is right for the mass media to be showin' the 80's some of that lovin' that all the other decades have been gettin'... All too often the 80s is painted as being the worst ever...

Wrong. The 80s was the last decade in which anyone dared to be anything out of the ordinary without a team of publicists and image makers being in control. Sure there were freaky characters and freaky colors everywhere, but better that than monotone uniformity and drab, polished, insincere political correctness...

-Just my $0.02
 
Posted by mamamiasweetpeaches (Member # 1715) on :
 
Not only did MODERN ENGLISH sell out Melt With You to BURGER KING...they sold it out to RITZ crackers too!
 
Posted by mamamiasweetpeaches (Member # 1715) on :
 
On a cheerful note though, every time my daughter (who was born in 1998) hears I Melt With You she gets excited and says "That's my song!" and starts to sing and dance.
I'm going to have to make sute they play that one at her wedding.
 
Posted by ISIS (Member # 1780) on :
 
Nick...I totally respect anything you have to say. I am glad you feel the way you do about the 80's.


It took me awhile to remember I had even posted on this thread...I totally had forgotten what I even said...I just read it, and thought it was hysterical, I don't see why nobody else sees the humour in it, because that actually was me being diplomatic...if I actually would have said what I really was thinking, then I would be banned for life.

I don't understand what people are doing here, if they think 2006 is a better place to be than the 80's, I thought that was the whole point of being here. [Confused]

[ 03. March 2006, 21:08: Message edited by: ISIS ]
 
Posted by Stitch (Member # 2895) on :
 
I'm not here because I think the 80's are better than 2006. I'm here because I love the 80's and want to talk about it and remember it.

I like icecream more than I like chocolate, but that's not gonna stop me from walking into a chocolate shop, if you get my meaning.
 
Posted by ISIS (Member # 1780) on :
 
Stitch- Just eat chocolate ice cream, and everything will be perfect in life then.
 
Posted by Here today, NOMS tomorrow... (Member # 2688) on :
 
I'd just like to say that while I do get heavily involved in arguments I never resort to insults!!!


Noms [Cool]
 
Posted by Stitch (Member # 2895) on :
 
Isis said
quote:
Stitch- Just eat chocolate ice cream, and everything will be perfect in life then.
Mmmm, it just about would be. [Big Grin] . You know, I really love chocolate icecream with lime jelly (jello to you guys).

I've been giving this some more thought, and you're right Isis...it's best to have a mix of chocolate and icecream. Just like it's best to have a mix of the 80's and life in the present. Just think - if we still lived in the 80's, we wouldn't be able to get together on the Rewind and talk about the 80's!
 
Posted by MotleyRulz (Member # 3598) on :
 
Actually, I have a friend whose been in the recording industry for quite awhile. He says the bands still get kickbacks even if it's them whose not selling the songs. Some bands still have a say so over their material. I'm not trying to argue, but he's been in the business for about 15 years now...
 
Posted by mamamiasweetpeaches (Member # 1715) on :
 
CAN"T WE ALL JUST GET ALOOOOOONG???
 
Posted by ISIS (Member # 1780) on :
 
See...I don't understand why anybody on here thinks that I don't like parts of my life today.
Or that I think everything about this time period is all bad.

I LOVE the fact that alot of my shows are now on DVD so I can watch them any time I want, that's a plus.

Actually I have liked every single day of my life, good or bad. The main thing I miss from the 80's are people, it really has never been about all the pop culture as much to me as it has to the rest of you, and I think that is why I cross the line with people, is because those are the things being discussed on this board, and while I love 80's music and movies so much more than today's stuff, that's not what I miss at all, because I have all those things still, I have every song and every movie and almost every tv show I ever watched in the 80's...I still have those things today-so how could I be sad about something I do not miss, I watch them all the time.

The things that I want to talk about are what it was like growing up then, how people got along better, how being a kid was fun, and the things we did...and I can't help it but that is what is missing in today's world, that makes it hard because you can't help but compare the 2, and alot of the people on here are too young to know what I am talking about, I want people to remember exactly what I did, and they didn't grow up with me, they didn't live my life, so they can't understand the feeling that I long for, because nobody lived what I lived. Valley, Cindy and Muffy they actually understand me outside of the Rewind more so than most, because they miss the same things too, Cindy and I talk about it all the time, and it is things that she'll say about how she lived, and it was like me, our families were very similiar..we can remember what it was like to not have air conditioning, and you had your doors all open and the windows open at night for fresh air, cause you didn't have to worry about someone breaking in your house.

I miss that....I miss feeling safe, I miss trusting people, I miss that if you had an arguement with your best friend, it was no biggie, you didn't loose a friend for life, I miss my family, and my grandparents, and having sunday dinners together, and the closeness of an extended family, alot of people never had that to begin with, so they don't get me, cause they didn't experience it to start out.

I miss foods and products that they no longer exist any more, I miss things you can never get back. It isn't that I think there aren't positive things to do with your life anymore.

My son's life is so different, he has been so many places already at 12 years old, and experienced things I never did, I never had left my state before I was 12 years old. I doubt I even went further than 2 hours from my home when I was that age. Your life then was your town, at least it was to me.

It wasn't that long ago either, that is what is so strange, is I can remember every step I took to get me to March 2006, and I don't remember where it changed. Except people start dying in your life, and with every person that leaves, it changes your life forever, and a piece of your past is gone, that is what I miss.

If anybody on here doesn't think that I get sick of ranting about stuff...I do, because I hate the stuff I am ranting about, I wish it would go away.
 
Posted by ISIS (Member # 1780) on :
 
Honestly...I think it is neither. I think honestly it is a lack of originality, I think it is really super duper easy to make a pink telephone, and go...hmmm....there's a song called Pretty in Pink and that would work swell for our product, it was a hit, it still sounds pretty cool, we don't have to do 1 thing other that snag the song, slap it on our product, and we'll sell a billion of them. It definately leans more to the exploitive side, because it is all purely done for marketing purposes to make money...and the songs are great songs, and alot of kids don't know them...teens don't, and when they hear them, they think COOL, cause we all did, if it worked once, it will work again. If a song was a hit and was any good ..that millions of people bought the record for, then it doesn't really grow old, because people who never heard it before, are just hearing it like we did when it first came out, so they are going to like it like we did.
You can't take a million selling record, and not expect for people to not like it. Your odds are already in favor that they will.
 
Posted by Stitch (Member # 2895) on :
 
Using songs of yesterday is really nothing new, I remember back in the 80's there was a furore because a car company started using The Beatles "Drive my car" in an ad campaign, and a lot of people thought that was sacrelige.

I guess because the purpose of marketing and advertising is to strike a chord with the demographic being aimed at - and the major demographic is the 25-50 market. Which means that the younger reaches of the demographic were born in the early 80's meaning they were surrounded by 80's music during their formative years.
Naturally then, when advertisers use 80's music, it will strike a chord with these people, who think "Oh yeah, I remember that!"

Plus, a lot of the ad execs grew up during the 80's too.

So, to summarize, it's a bit of a tribute and a bit exploitation.

Glad I could make that as clear as mud!
 
Posted by The Mouse Avenger (Member # 4406) on :
 
Well, I like everything about the 80's. And not just the movies & TV shows & toys & music...I also wear my hair like Wendy Melvoin did in the 80's.
 
Posted by The Mouse Avenger (Member # 4406) on :
 
Besides, I don't think of it as exploitation. I think it's nice that people today actually care about the 80's...like you guys, for instance. [Smile]
 
Posted by ISIS (Member # 1780) on :
 
Actually Jabeen...I really don't mind them using the songs...I guess that my opinion is completely confusing...I like them using the songs, because I like them, I just don't think it takes any marketing ability or talent, and I think they use them out of laziness, but then again...whatever works is what they are going for, and the 80's are cool, there's no doubt about that, and the song helps sell the product.

I just think there's no originality to it. I did hate that they used Melt with You for Burger King...because it was so "cheesey", haha...but I liked hearing it on tv again, so I actually am really indifferent about the whole thing...because I really don't care too much, cause half the products they are marketing I don't use anyway.
 
Posted by ISIS (Member # 1780) on :
 
I heard them using "Get it on, Bang a Gong", in a JCPenney commercial tonight.
 
Posted by Stitch (Member # 2895) on :
 
The Japanese Iron Chef starts with the commentators saying "Bang a gong, we are on!"
 
Posted by cindymancini (Member # 679) on :
 
I have seen the commercial for the pink Razr phone. I was actually in my room doing my hair and had the tv on and heard "Pretty In Pink" come blaring out of the set. I did a 360 and was so psyched! I'm sorry, I would buy this phone. The color appeals to me and I'm confused as to why it wouldn't appeal to you guys...I mean we love the 80's and that's all you saw back then was pink and turquoise! What would be better, an ugly black phone? Nothing cool about that. I'm glad the song gets played in the commercial cause other than there, in my room or on Vh-1 Classics, I never get to hear music I enjoy!
 
Posted by cindymancini (Member # 679) on :
 
Thanks Jabeen for seeing my point [Smile] . It's just how I truly feel. I'm thrilled that music I loved almost 20 years ago is being played again. I think that's an awesome tribute and it says something about the art and time period. No one wants to relive a bad time, right or wrong? Everyone remembers that the 80's were special and that's why we're still seeing and hearing it today.
 
Posted by Nick (Member # 404) on :
 
quote:
Originally posted by Jabeen:
I agree with you cindy! Your attitude has been refreshing for me around here. It's nice to see someone positive. [Smile]

"...Well she is Cindy Mancini...

-You can't argue with that logic..."

[Wink]
 
Posted by ISIS (Member # 1780) on :
 
I heard them singing "We go the Meat" in a Pa Pa John's commercial tonight. Don't tell me the Go Go's aren't still cool, I bet ya their songs are being used in more products now than anybody.
 
Posted by MotleyRulz (Member # 3598) on :
 
That's a good thing because they probably need some money...
 
Posted by Marty McFly (Member # 4403) on :
 
Well, I guess I'm kinda mixed on the issue, but I can see both points.

It's very easy to be protective of the era you favor - no one wants to see something from their childhood/teenage/early adult life becoming distant or old. We've seen it before. In the actual '80s, there were Rolling Stones songs, and Marvin Gaye's "I Heard it Through the Grapevine" being used in commercials, because the '60s teens were adults then. For better or worse, the same thing is happening now with the earlier '80s.

There's a part of me at times, when I see that, think to myself: What the h*ll? Something from when I was 5 years old is retro now. Before I know it, it'll be '90s stuff, then I'm gonna really start feeling old. Ewwww!!!

However, as much as that s*cks, I always try to look at the equal ways it could be positive as well. Let's say a 10-year old kid is watching one of these commercials and says to himself, Yo, this song is pretty cool. I'm gonna go online and download it, and you've got a new fan who may've never heard the song otherwise. [Smile]

[ 13. March 2006, 04:24: Message edited by: Marty McFly ]
 


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