Hi! I've been thinking about the possibilities of promotion through local television and would like to hear your opinion. How effective do you think local television advertising is today in attracting customers in small cities or regions? It's especially interesting if you compare it with online advertising - social networks, context, targeting. Do you have personal experience of placing ads on local TV channels, and did they meet expectations in terms of response and return on investment?
Posted by loteko7104 (Member # 38456) on :
Yes, I have had experience with local tv advertising and I was very pleased with the result. Despite the fact that online advertising is mostly on everyone's lips these days, local television still has serious potential, especially in small towns and regions. The audience there is more stable, trust in TV is higher, and if your advertising is done well, people really respond. When we launched a campaign targeting the local market, I decided to test TV advertising in parallel with targeting in social networks. The effect was noticeable immediately - after the release of the video, the number of calls and requests increased. Yes, the Internet allows for precise targeting, but television gives a sense of the "scale" of the brand. This greatly influences perception, especially among older audiences.
